About us
Bärbel Schwertfeger
The MBA-Channel links the target groups in the immediate field of the Master of Business Administration: Schools, companies and above all prospective students. Besides journalistic expertise, the website bundles different features with high utility: Extensive and in-depth search functions for business schools, MBA programs and events. The business schools have the ability to directly address students and prospective students: All information is directly conveyed to the interested user, without delay.
Who's behind it?
Since 1985 graduated psychologist Bärbel Schwertfeger is working as free lance journalist primarily in the fields of management, business education and personal development.
Since 1992, she has also been dealing with the MBA topic. One year later, the German newspaper "Frankfurter Allgemeine Zeitung" (FAZ) published her series called "MBA in Europe", in 1994, her book "Das MBA-Handbuch" ("The MBA-Handbook") was released.
Ever since, she has written countless articles about MBA for business magazines, daily newspapers and professional periodicals, including Capital, Frankfurter Allgemeine Sonntagszeitung, Die Welt, DMEuro, Financial Times Deutschland, Handelsblatt, Junge Karriere, Markt und Mittelstand, spiegel online, Süddeutsche Zeitung, Welt am Sonntag, Wirtschaftswoche, Wirtschaft & Weiterbildung, and DIE ZEIT, in Austria Die Presse and Der Standard, in Switzerland in Cash and NZZ am Sonntag.
She is author of eight books like "Körpersprache der Bosse" (1990), "Der Griff nach der Psyche" (1998), "Die Bluff-Gesellschaft" (2002) and "Der Ayurveda-Boom" (2004).
In 2003 the economist Annette Eicker founded the publishing company matchboxmedia. Before this she had been working for the business and finance daily Handelsblatt for 14 years. There she was chief editor of the monthly magazine Karriere and responsible for the weekly supplement Karriere und Management. Besides that she launched Online-, Newsletter- and TV-products. Still today she publishes reports about labour market and management topics in German business newspapers and magazines.
Since 2004 matchboxmedia publishes the Jobguide book series for the German cities Berlin, Munich, Hamburg, Cologne/Bonn, Frankfurt, Düsseldorf and Hannover/Bremen. In 2006 the Jobguide book series has been complemented by the Jobguide Praktikum and the Jobguide Engineering. Due to the overwhelming success of the regional Jobguides matchboxmedia is going to publish a Jobguide Germany in spring 2007, which will be the most comprehensive career guide in the German market.
In addition to these publishing activities matchboxmedia is a consultancy in the field of recruiting and organizes career events.
Starting his career as a journalist for Handelsblatt, Germanys biggest daily business and financial newspaper, Randolf Hillebrand was announced to editor in chief for Handelsblatt's career website karriere.de in 2000. Additional he became responsible for the online career sections of wirtschaftswoche.de and dmeuro.com in 2001. Both leading business magazines in Germany.
In 2002 he founded brandbuero, a full service online agency for publishing groups. Brandbuero's media department advises publishing groups in online marketing, content, licensing and consulting. Today brandbuero's clients are big players in the german publishing and media market. Brandbuero's writing staff writes articles and newsletters and is responsible for the editing of complete websites.
In 2005 Randolf Hillebrand moved to Los Angeles to search for trends within the worlds of internet and publishing and to create strategies for the publishing market.