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BCG: Companies need recruiting strategy

“In the next ten years the topic of human resources will become at least as important to companies as their financial and strategy development. Companies have to acquire new talent.”

Dr. Rainer Strack, Partner and Managing Director of the Boston Consulting Group, discussed the topics of recruiting, strategy and marketing in particular in a 20-minute interview at the Spanish business school IESE.

Given the upcoming retirement of the baby boomers, companies must find a way to retain their expertise within the company, and at the same time promote the development of staff in a way that makes sense.

Against this backdrop it is particularly important that companies acquire new talent. The challenge for companies lies in establishing a worldwide recruiting strategy. The key questions in the matter: "What is our recruiting strategy, what is our marketing campaign, which Indian or Chinese universities should we recruit from?

The complete interview is available at

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