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New public relations pilot

Five MBA programmes will start a new pilot programme to help them become more skilled at teaching public relations, corporate communications, and reputation management.

The participants are Northwestern University’s Kellogg School of Management, the University of Maryland’s Smith School of Business, Dartmouth University’s Tuck School of Business, Quinnipiac University’s School of Business, and the University of Texas at El-Paso’s College of Business Administration. The pilot is being organized by the Public Relations Society of America (PRSA), the largest industry group for public relations professionals.

Source:
Businessweek

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