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Worth a second look: MBA programs with a certain strength

It might not come as a surprise that each business school has its own strength. A school with an excellent marketing program might be much weaker in accounting and vice versa. The top schools fare pretty well overall but going down the list of excellence shows some astounding highlights.

As part of Bloomberg Businessweek's 2010 ranking of top MBA programs the magazine also presented a specialty ranking. The result shows: Most MBA programs achieve good results in certain areas, even though they might not rate amongst the top schools otherwise. A second look shows that some lower-ranked schools are high achievers in accounting, marketing, global competition and communication skills.

The main lower-ranked schools to highlight are:

Marketing:

  • University of Washington's Foster School of Business (general rank no 31)
  • Boston College's Carroll School of Management (general rank no 50)

Accounting:

  • McCombs School of Business at the University of Texas-Austin (general rank no 25)

Global Competition:

  • Northeastern University's College of Business (general rank no 56)
  • The George Washington University School of Business (general rank no 52)

Communication Skills:

  • Northeastern University's College of Business (general rank no 56)
  • McCombs School of Business at the University of Texas-Austin  (general rank No 25)

In the non-U.S. ranks, there are also a few schools the Businessweek highlight in it’s specialty rankings: IE Business School, ESADE Business School, and Cranfield School of Management all ranked in the top 10 of each specialty category. Queen's University School of Business leads the way in marketing, and HEC-Paris exceeded in analytical skills and global competition.

Source: http://www.businessweek.com/bschools/content/dec2010/bs20101210_568188.htm
Tables: http://www.businessweek.com/interactive_reports/mba_specialty_2010.html (USA)
http://www.businessweek.com/interactive_reports/intl_mba_specialty_2010.html (international comparison)

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