Experts' Q&A » Answers

What are the most dominant and most crushing ‘mistakes’ applicants can make?

Stephanie Kluth

Answer by Stephanie Kluth

It is important for every applicant to fully research a school before applying. If we are continually asked questions that are evident from our website, it does not reflect well on the applicant. We also want to see in the application that the person knows the school and what it stands for - the application is the chance for a person to explain why they fit in with our mission and goals. When students don't do this, or fail to understand the school, it does not reflect well on their application. Finally, friendliness and professionalism at every point of communication is extremely important. Treating a student assistant unprofessionally, then being kind to our director, will get noticed. We expect an applicant to respect every individual, no matter their job title.


Head of Admissions, ESMT - European School of Management and Technology GmbH, Schlossplatz 1, 10178 Berlin, Germany, Tel. +49 30 21231 1402, email:

Peggy van der Wallen

Answer by Peggy van der Wallen

  • Forget to change the name of the school, when they send application to more than one school.
  • Hand in a sloppy and short/impersonal application, not a lot of effort was put in it.
  • If it is clear in the essay, that they did not do their homework regarding the school, and come up with things that we don't even offer.


Peggy van der Wallen, University of St. Gallen, Admissions Manager MBA

Sabine Prillmann

Answer by Sabine Prillmann

Mostly these are basic mistakes such as incomplete application documents, being late, lacking knowledge of the program he or she wants to apply for.


Sabine Prillmann, WU Executive Academy, Wirtschaftsuniversität Wien Vienna University of Economics and Business, Nordbergstrasse 15, 1090 Vienna, Austria, Tel. +43 1 313 36 4327, email:

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