Experts' Q&A » Answers

What do you expect from an essay?

Stephanie Kluth

Answer by Stephanie Kluth

Essays give us a way to see what kind of person an applicant is - beyond the quantitative measurements of the GMAT, GPA, etc. We ask questions that allow us to see how the student views our core values as a school, from which we can decide if the student is a good match for our school's particular business philosophy and culture.


Head of Admissions, ESMT - European School of Management and Technology GmbH, Schlossplatz 1, 10178 Berlin, Germany, Tel. +49 30 21231 1402, email:

Peggy van der Wallen

Answer by Peggy van der Wallen

Creativity, clear structure, nice flow of story, personal integration. In St. Gallen the third essay is a small case, which candidates can choose themselves (from our website) and which they need to argue and defend in the interview.


Peggy van der Wallen, University of St. Gallen, Admissions Manager MBA

Sabine Prillmann

Answer by Sabine Prillmann

An essay should focus on three main issues: what is the motivation for doing an MBA, why exactly do you want to participate in this specific MBA and what can you contribute to the MBA as a student.


Sabine Prillmann, WU Executive Academy, Wirtschaftsuniversität Wien Vienna University of Economics and Business, Nordbergstrasse 15, 1090 Vienna, Austria, Tel. +43 1 313 36 4327, email:

Christoph Jaugstetter

Answer by Christoph Jaugstetter

The essay within an MBA application should provide the admission and selection committee with a good understanding of how the applicant sees management and what is his/her idea of leadership. Additionally the essay has to fulfill two very important requirements: On the one hand it has to be as brief and precise as possible; on the other hand it should proof, that the applicant is aware of both the pros and cons of getting into a leadership position.


Dipl.-Kfm. Christoph Jaugstetter, Executive Master of Business Administration (MBA), Universität Würzburg, Josef-Stangl-Platz 2, D-97070 Würzburg, Phone: +49 (931) 3501-250, Fax: +49 (931) 3182955,,

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