Women across the western world have achieved a revolutionary success in the last 40 years. According to a recent article from the Financial Times the proportion of women with paid jobs across the western world has risen from 48 per cent to 64 per cent since 1970. This has given a massive boost to the economy and changed women’s lifestyle and thinking. However, there are still income gaps and the boards of big companies are widely deserted from female executives. A lot could be gained from achieving these last steps of equality. It is time to call for action – something that some of Europe’s leading business schools have done now. Amongst them is the University of St. Gallen. MBA Channel has spoken to Prof. Dr. Simon Evenett, the Academic Director of the St Gallen MBA programme, about the ideas behind the initiative.